Top 7 Plush Bunnies for Easter 2026 in the UK — undefined Collection
Published on Thursday, 26 February 2026
This page covers the "undefined" category within Easter Decorations > Easter Basket Fillers > Plush Toys in the UK, focusing on soft, huggable bunnies that add comfort, charm and seasonal style to Easter baskets and bedroom shelves. Plush bunnies remain a staple of British Easter traditions because they combine tactile comfort with collectible appeal, making them a go-to choice for gift-givers, parents and toy collectors alike. Shoppers in the UK increasingly look for a mix of qualities: superior softness and cuddle factor, safety and machine-washable materials, age-appropriate size, durable construction, and ethical sourcing or branded heritage. In 2026 the market shows growing interest in well-known classic brands alongside boutique and sustainably produced options, so consumers can choose between heirloom-quality designs and modern playful characters. This guide helps you cut through the choices by highlighting the top seven plush bunnies available across UK shops and online retailers, selected for craftsmanship, design, durability and the joy they bring to children and families.
Top Picks Summary
Jellycat Bashful Bunny Medium
Jellycat's Bashful Bunny Medium earns a best-in-class spot for its irresistibly soft fur and contemporary, widely appealing design that balances quality with accessible pricing. For the undefined use case this list targets, it offers a tactile, mid-price alternative to premium collectables like Steiff and a more cuddle-focused, low-tech option compared with animated toys like GUND.
£18 – £28
Steiff Soft Cuddly Friends Hoppie Rabbit 28cm
Steiff's Soft Cuddly Friends Hoppie Rabbit (28cm) stands out as a market leader because of its centuries-old German craftsmanship, premium materials and collectible 'button-in-ear' heritage that gives it long-term resale and heirloom value. Compared with softer, mass-market bunnies such as Jellycat and Peter Rabbit, Steiff is a higher-priced investment for collectors who prioritize durability and provenance over features like animation or compact play-scale.
£75 – £110
Peter Rabbit Classic Soft Toy by Rainbow Designs
The Peter Rabbit Classic Soft Toy by Rainbow Designs is a strong choice for its authentic character licensing and classic styling, making it a familiar, giftable option that often undercuts premium brands on price while retaining brand recognition. In the context of undefined needs, it provides a nostalgic, mid-range choice that sits between collectible Steiff pieces and designer miniatures like Maileg, offering broad appeal without technical features.
£16 – £30
The White Company Easter Bunny Soft Toy
The White Company's Easter Bunny soft toy brings minimalist, neutral styling tailored to home-decor conscious buyers in the UK for Easter 2025, offering understated luxury and a refined finish that fits modern interiors. Priced above many mainstream plush options, it competes on lifestyle appeal and coordinated design rather than novelty, sitting between Jellycat's playful range and Steiff's collector tier.
£25 – £50
Maileg Soft Bunny Small
Maileg's Soft Bunny Small is prized for its Scandinavian design, miniature scale and clever presentation that appeals to collectors and imaginative play—often at a lower price point than large plush or premium German brands. For an undefined selection scenario, Maileg offers a technical advantage in scale and styling for dollhouse setups and curated toy displays where full-size animated or heirloom plushes would be impractical.
£10 – £20
GUND Flora the Bunny Animated Plush
GUND's Flora the Bunny Animated Plush differentiates itself through built-in animation and interactive features that engage young children in ways static plushes cannot, justifying a higher retail price for buyers seeking tech-enabled play. Against the quieter, tactile strengths of Jellycat or the collectible focus of Steiff, GUND provides a technical, play-forward option that suits consumers prioritizing activity and novelty in the undefined use case.
£25 – £45
Mamas & Papas Soft Toy Bunny
Mamas & Papas Soft Toy Bunny is tailored for infants and new parents, emphasizing baby-safe materials, simple design and machine-washable practicality at an entry-level price. Compared to more stylized or collectible options on this list, it offers a financially sensible, safety-focused choice for caregivers who need durable, easy-care soft toys for everyday use in an undefined context.
Why plush bunnies help — easy-to-understand research and benefits
Multiple streams of child development and wellbeing research help explain why plush toys are valuable for young children and families. The findings support the idea that a soft toy can act as a comforting transitional object, reduce stress in new situations, support sleep routines and encourage social and imaginative play. Safety and appropriate materials are also important and are covered by established toy standards used across the UK and Europe.
Attachment and transitional objects: Classic attachment theory and follow-up research show that familiar soft toys can help children manage separation from caregivers, offering emotional comfort during times of change or stress.
Stress reduction and regulation: Gentle tactile stimulation from soft toys can support calming and emotional self-regulation in infants and young children, easing bedtime and travel-related anxiety.
Sleep and routine support: Consistent bedtime companions are linked with better sleep routines; a familiar plush toy can cue relaxation and continuity across environments.
Social and imaginative development: Plush toys become props for role-play and language development, helping children practice empathy, storytelling and social scenarios.
Sensory and fine-motor benefits: Different textures, appendages and sizes help babies and toddlers explore touch and develop hand coordination, while safer designs reduce choking risk.
Safety and standards: Toys sold in the UK should meet safety standards such as EN71 and follow guidance on age labels, flame retardancy and washable materials. Choosing appropriately certified products reduces hazards and supports longevity.
Frequently Asked Questions
Which bunny should I buy for a baby Easter basket?
Choose the Jellycat Bashful Bunny Medium: it’s “Supersoft plush with floppy ears and a cuddly silhouette,” and it’s “Medium size ideal for hugging and nursery décor,” with a 4.9 average rating.
How big is the Steiff Hoppie Rabbit plush bunny?
Steiff Soft Cuddly Friends Hoppie Rabbit is approximately 28cm tall, rated 4.8 on average, and it’s described as featuring Steiff’s “button-in-ear” signature; care follows the manufacturer’s care instructions.
Is the Jellycat Bashful Bunny Medium cheaper than Steiff?
The provided data doesn’t list prices for Jellycat Bashful Bunny Medium or Steiff Soft Cuddly Friends Hoppie Rabbit, so I can’t compare costs; I can only confirm ratings: 4.8 (Jellycat) and 4.8 (Steiff).
Does the Rainbow Designs Peter Rabbit plush have licensed design?
Yes—the Peter Rabbit Classic Soft Toy by Rainbow Designs is “Officially licensed” and features the “Classic Beatrix Potter Peter Rabbit design”; it has an average rating of 4.6 and should be surface-cleanable (check the label for exact care).
Conclusion
Easter wouldn't be complete without a soft bunny to hold or display. Our top picks for the UK market in 2026 include Jellycat Bashful Bunny Medium, Steiff Soft Cuddly Friends Hoppie Rabbit 28cm, Peter Rabbit Classic Soft Toy by Rainbow Designs, The White Company Easter Bunny Soft Toy, Maileg Soft Bunny Small, GUND Flora the Bunny Animated Plush, and Mamas & Papas Soft Toy Bunny. Each model brings its own strengths: from the heritage stitching of Steiff to the licensed charm of Peter Rabbit and the family-friendly value of Mamas & Papas. For most shoppers seeking the best balance of softness, size, availability and long-term cuddle appeal, the Jellycat Bashful Bunny Medium is the top choice on this list. We hope you found what you were looking for. You can refine or expand your search using the search function to filter by age, material, brand or price and discover the perfect Easter basket filler.